The Unicorn Advisory Blog

Since the start of the pandemic, the online world has seen tens of thousands of new entrepreneurs creating a new digital product business, often out of necessity.

From in-person or service businesses not able to generate the income they once did,...

In this video, I show you how to create a freebie pipeline in Kajabi, so you can deliver your lead magnet and grow your list!

Pipelines are Kajabi's version of a funnel and they make it so easy to set everything up.

A funnel is just a simple way...

If you have been around the Unicorn world for a while, you've probably heard me say the words “done is better than perfect” many times

Because it's so true! It's one of those lines that you hear all the time!

Usually, when I...

My Kajabi nerdery is something I'm often teased about, probably because I am a little Kajabi obsessed , but that nerdery and my Kajabi expert ninja skills are always appreciated by my clients and students!

I mean how can you not...

Ahhh 2021, what a freakin year! As we close this rollercoaster of a year out, I thought I'd look back at the positives and share some of the awesomely cool things I've discovered or loved most this year.

I've got lots of great little...

I love mini-courses, they are such a great place to start with digital products, especially if you’ve never created a course before.

Often new course creators are attracted by the glitz and glamour of creating a big signature program and the...

Often the first thing I hear aspiring course creators / membership owners tell me they can't afford a platform like Kajabi before they are making the money.

Because of the consistent struggle between "not enough time" and "not enough money"...

As you may already know, I LOVE Kajabi as it’s an amazing all in one tool for digital product businesses. They continue to improve the platform every day, and now they have revealed something incredible!

The new Kajabi coaching program...

When you run an online business selling digital products, refunds are part of doing business.

Sometimes the person buying your course won't gel with you, perhaps they don't enjoy the content or find it valuable. Maybe they have buyers remorse and...

When you first get started with a new business, it's pretty common to have a strict budget, especially if you're bootstrapping and starting from scratch!

It is no surprise that you do have to spend a little money to make money, even with the...