When you first get started with a new business, it's pretty common to have a strict budget, especially if you're bootstrapping and starting from scratch!
It is no surprise that you do have to spend a little money to make money, even with the relatively low costs of running an internet-based business.
Starting an online course or membership business is one of the most inexpensive ways to create an income for yourself for sure. BUT you do need some tech in the back end to make it all happen and deliver (and sell) your program. Kajabi is an all in one software that helps you do it all. But let's look at some other options to compare.
Just a heads up
When I started out with my first online course in 2016, I just had a sales page on my Squarespace site and was going to deliver the training videos on Youtube or maybe a google drive folder - very basic! I didn't even think about that not being a great experience for the student.
I also used Mailchimp for email marketing - even though I never actually sent a single email, because imposter syndrome stopped me in my tracks and sadly that course never got released.
When I finally kicked my own course creating butt into gear at the start of 2019, I used a combo of Teachable + Squarespace + Convert Kit.
I already created my website on Squarespace as I'd been using it for years, Convert Kit seemed to be the best option for email for a small business (if you're using standalone email marketing software, not an all-in-one platform, I do recommend it) and then through more research, I decided to use Teachable to sell my course.
When I was researching course software options, I came across Kajabi, but I thought it was too expensive, as I already had a website and email marketing software, so opted for my combo plan of Squarespace + teachable + convert kit. All up it was $94 a month.
I felt quite proud of myself for saving $55 a month, over using Kajabi, I admit, I'm a tightarse. And when you're running a lean start-up - costs add up.
$55 is $55 right?
However, my $39 a month basic teachable plan came with some pretty significant drawbacks, so I quickly needed to upgrade to the $99 a month plan (which now costs $119 a month).
And then I wanted to add video hosting to my Squarespace site, so I could run evergreen webinars. So another $99 a month for Wistia.
Then Squarespace updated mid-2019 and I found it difficult to make good-looking sales pages and landing pages quickly (and Teachable's sales page builder was woeful), so I got a trial of LeadPages to try that. Another $69 a month.
All of a sudden my "cheap" solution was not cheap at all - in fact far more expensive than Kajabi (and as my email list grew my costs would rise further!)
On top of that, I had all these complicated integrations and platforms and logins everywhere, so I constantly felt overwhelmed!
Lots of different systems to learn took up a lot of brain space.
All of that complication just so I could save $55 a month (which I only saved for maybe 2 of those months, as when I changed plan with teachable, it actually cost me $154 a month.)
Then I had the fortune of re-discovering Kajabi, signed up for a free trial, fell in love with it and I've never looked back!
I kinda wish I'd just gone with Kajabi from the start, but experiencing other options gives me great perspective now!
One of the greatest ever moves we made in our business was moving everything over to Kajabi. Not just for the cost savings (Wistia video hosting is actually included with Kajabi for free) but for the awesomeness that is Kajabi 😍
Once I gave it a proper try (and got past the first couple of days of being frustrated it didn't work like Squarespace or Teachable) I realised how awesome Kajabi is and finally understood why so many people rave about it so much!
There is a reason so many big (multi-million dollar) course creators use and love Kajabi for their programs! It really is that good!
Yes, the platform comes with a slightly larger price tag than cobbling together other cheap software, but the price tag is totally worth it! When you add everything up, you may find that you don't even save that much - or your software collection could even cost you more than Kajabi.
At the end of the day - always remember that as entrepreneurs in 2022, the costs to run a business are a DREAM compared to running a brick + mortar business, which has many (significant) overheads each month!
The fact that you can run an entire business - that could make 6 or 7 figures a month on software that costs less than a couple of hundred bucks a month always amazes me.
I used to pay more each month just for the electricity in my office and warehouse for my previous e-commerce business than I do for Kajabi and I use the pro plan!
Using an all-in-one system, rather than multiple different bits of software means you won't need to be focusing your energy on fixing tech problems.
You can focus your energy on growing your business.
So, after reading all that, you might be keen to try Kajabi out and see if could work for your digital product business?
Normally Kajabi offers a 14-day free trial.
It's a great way to play around with the software and see if you like it, without anything upfront - zero risk.
During that 14 days, you can do almost everything you can do on a paid plan - including creating and selling a product. So you could aim to make create a digital product and sell it within your free trial period to offset the costs of the software.
14 days is good to test the waters, but Kajabi occasionally offers even more enticing promotions, such as an extended free trial.
Right now (from May 5-25th) Kajabi is offering 5 weeks for $5!
On top of the 5 weeks for $5, you'll also get loads of support and training from Kajabi with 5 min daily business building tips for the 5 week period.
After the 5 weeks for $5, you can choose the plan that suits you (the 5-5-5 promo will default you to the growth plan, but you can choose basic or pro in your settings, depending on your requirements)
This is a pretty amazing deal and I highly recommend it if you've been thinking about getting started with Kajabi, or wanting to compare other software.
So right now is the best time to try Kajabi, and get 5 weeks for $5 instead of the usual 14 days, but is there a way to make your trial even better?
Oh yes, there is!
You can look for Kajabi partners who offer free bonuses when you sign up through them!
I adore Kajabi and I talk about it constantly because I 100% believe in the software and the company.
You can use Kajabi to run your entire business from one platform - simplifying things and helping you get from idea to income quickly!
Email marketing, website, blog, affiliate program, CRM, checkouts, courses/memberships, coaching, podcasts, funnel creation, automations, analytics - all you need in one software.
If I had to choose JUST ONE software (which is very hard to think about as a software lover 😂) it would be Kajabi, I'd make that choice in a split second, because you can run your entire business with it!
Sometimes, because you can do so much with it, the tech and all the setup can be a little overwhelming.
This is why here at The Unicorn Advisory we offer bonuses to help support you in getting Kajabi set up and making you money! I want to see your business succeed!
You can check out the full details of our Kajabi partner bonuses by clicking here, but in summary, you get a 60 minute 1:1 call with me - your online course creation unicorn and resident Kajabi nerd. Plus access to our Kajabi 101 Quick Start course with detailed step-by-step instructions to getting Kajabi set up in 7 days.
All of this is worth almost $900! There isn't a better way to join Kajabi than to join with us!
Getting a partner bonus is like supercharging your Kajabi trial, and it doesn't cost you a cent extra, so don't miss out on the opportunity to get these free bonuses!
If you're trying to get the best bang for your buck, getting Kajabi through a partner is 100% the way to go (and it won't cost you anything, nice!).
Kajabi combines just about everything you need for your online business, giving you the perfect all-in-one hub. This makes it so easy to get your business online, and selling!
No other software comes close to what Kajabi offers: More ways to monetize your knowledge than any other platform (courses, memberships, coaching, and more), plus a full suite of marketing, sales, and analytics tools to help you grow.
Click the link on our partner page to start your 5 weeks for $5 Kajabi trial.
Once you're signed up, you will get immediate access to Kajabi and you can add your brand info (colours, logo, etc) then start setting up! If you get Kajabi 101 Quick Start, we'll guide you through the process.
Get started with Kajabi now, I know you'll love it 🤩
PS: I'll be doing regular Kajabi training/workshops in our free Facebook Group - Cash In With Kajabi. Please join me in the group and access the free Kajabi training (even if you're already a Kajabi user) to learn how to make the most of this amazing software and ask questions if you need help.!
Get a 30 day FREE Kajabi trial PLUS a Unicorn Advisory partner bonus pack worth over $800!
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