What if your Mondays started with lazy lattes rather than the hectic hustle?
Package what you're good at into digital products that make you great money while you get to do what you love!
Count Me In! I'm Ready 🙌
Moments of joy…
Checking your phone after going for an impromptu after school swim with the kids that turned into dinner at the beach, to find you just made $697 selling a template pack
Creating a simple online course with your webcam teaching your favourite hobby, that brings in over $3000 every month on autopilot
Taking three weeks off work unexpectedly because - urgghhh covid - but your membership and its monthly recurring payments mean you still had $3,306 income that month, despite you doing the bare minimum to get by while you recovered
Thinking of a mini course idea on Tuesday, getting it ready for sale on Thursday and pre-selling $2,294 on Friday before even making a single lesson!
There is no doubt that digital products can bring freedom, income and possibility in a way most other business models can’t.
But, if you’ve new to creating, there’s a pretty big learning curve with the teaching, the marketing and the tech (OMG the freakin tech 😵💫)
How exactly do you turn your passions and superpowers into a course, membership or coaching program?
And once you do - how do you actually make money out if it? 🤨
The thing is, building a digital product business is insanely rewarding, but it can also feel bloody tough sometimes – especially if you’ve never done it before.
Not only do you need to learn how to create the products, you have to get out there and sell them too.
And lets not talk about the want to smash your computer tech frustrations 🤬😭
But you’ve been through hard things before. And you know that what often seems hard is actually breaking out of your comfort zone and adjusting to the new.
You’ve got a passion and desire to create and share. You’re ready for new things.
The last couple of years have been a real reality check.
A reality check on time, priorities, and how you want to do business. And truth be told, when it comes to work, you don’t want to go back to the pre-2020 way of doing business.
You like comfy pants, location flexibility, and being able to make money and play on the same day.
Keeping this way of life going, and making it sustainable, has become a priority
Sure more money is nice, but a comfortable life and freedom to live on your terms, working when it suits you is your dream
Importantly, you want to make a difference and share your passion and expertise. You love what you do and the idea of scaling, but not if that means working even harder than you already do - you’re trying to ramp things down, not up!.
You have the expertise to make a difference but all the tech and translating your skills into the digital world can leave you feeling like a junior employee, rather than the skilled professional you know you are.
You know you want to make digital products the centre of your business… you just need some guidance on how
You don't just want information on what to do, you need step by step strategies and specific to your situation advice on how to do it!
And lucky you - you’ve just discovered it
An easier way through. Your own digital cheat code.
Introducing the B-You Collective
An immersive 12-month experience designed to help you grow and scale the passion-driven online business of your dreams
You’ll thrive while building the business of YOU.
Your business, your way
With scalable digital products as the engine that powers your success.
Make lasting breakthroughs that create the lifestyle you want with the tools, resources and support to confidently create and sell digital products
B-You isn’t about bringing you the latest trick, hack or secret strategy…
Inside B-You Collective you’ll uncover the pivotal fundamentals for creating and marketing a digital product business.
The foundations every online business owner needs to ensure their business is long-term, repeatable, and successful.
We’re not about flash in the pan illusions of wins . We are about learning how to rework the fundamentals to create a business that fits into your lifestyle.
Knowing these fundamentals means you’re no longer stuck following cookie-cutter strategies you don’t really understand. You now decide which type of online program YOU create and which way to sell and launch that is best for YOU at the time!
Because despite what the “gurus” like to sell you, there isn’t one right way or perfect way to create and sell a digital product. 😮😃😏
There are MANY ways. And each can be incredibly successful.
It’s about understanding and applying the different options to match YOUR business, audiences and entrepreneur style
Imagine what you could do if you…
✔ Had the self-assurance to launch not just one, but multiple digital products?
✔ Priced those products profitably, so money lands in your account regularly!
✔ Actually understood all the marketing terms and jargon, so you felt confident building funnels, launching, and optimising.
✔ Were surrounded by a high-vibe community of others on the same path and cheered each other on
✔ Became known as an expert and leader in your industry –- the go to person people seek out and recommend to others
✔ Increased your business revenue without the stress and anxiety of taking on more individual clients
✔ Had the space to brainstorm your goals and dreams with a group that helps you think bigger?
This is all waiting for you inside B-You Collective
Sounds Amazing, I'm In!
So who is this business coach that'll help you build and grow your unicorn business?
In case we haven't met yet... hi, I'm Sue 👋
After talking to hundreds of aspiring course + membership creators, one of the biggest problems I found was how easily people were getting stuck and not actually creating or launching their products.
They had the idea, passion, and drive, but lacked the tech skills and knowledge of how to translate what they knew from the “real” world into the digital world.
As a digital product strategist and online business owner, since the 90s, I’ve seen many twists, turns and surprises. But with the highs and shocking lows the digital world can produce – yep, like “failed” launches –, guiding people through it all is what inspires me, lights me up, and brings me joy.
I’ll talk about Kajabi, launches, funnels, marketing, and online business until the sun comes up then do it all again at brunch.
I make it my business to stay on the cusp of the digital space so I can hold the hand of the entrepreneurs who work with me through it all.
And about that “failed” launch, well it wasn’t a failure. It was a surprise at a low 3 figures and did not exactly live up to my expectations… but I now know it’s because I didn’t get the fundamentals right.
Applying the RIGHT principle at the RIGHT time is crucial.
There’s plenty of room for experimenting and playing with ideas when you know the rules to play within. And that’s why I created B-You. To give you the playground and permission to make the business you desire your way.
Come join me.
Sue x
🥰
Sue and the Unicorn Advisory team are right there when you need them and their frequent contact (not too much!) with golden nuggets of support is invaluable.
Seriously, breathe a sigh of relief that you don’t have to figure out the complex structure by yourself.
Poppy & Geoff
🤩
Sue is AMAZING!
A wealth of knowledge, kind, caring, so helpful, and thinks creatively to help you achieve whatever you desire in Kajabi.
I am so grateful to have found her
Justine
😮
OMG! I cannot believe the amazing value you give Sue! I am actually crying as I feel so blessed to be a part of your beautiful, amazing community. Thank you!
Rachel
Curious what a typical month in B-You looks like?
Each month you’ll have open access to as many of the B-You coaching and mentoring sessions as you’d like, so you can get support no matter which stage of business you’re at.
Week 1
Wednesday 9pm: B-You Collective group coaching call on zoom to ask questions, get feedback, brainstorm ideas and collaborate with the collective
Thursday 9am: Kajabi support Q+A Call - make the most of Sue’s ninja Kajabi skills and get personal help with Kajabi, right in your own account if needed
Week 2
Wednesday 8am-8pm: Once a month, Sue’s voxer will be open for the day for brainstorms, strategy advice, feedback and ideas in a personal and low key way. Great if you’ve got questions you don’t want to ask in a group setting or you’ve got stuff to do! Drop your question and get back to work, check in for the answer on your schedule.
Friday 10am: Copy review - there’s a lot that goes into attracting people to your digital products. And a lot of the attraction is done with sales messaging - copywriting. B-You has you covered with monthly reviews of your sales pages, email sequences, and more with our resident conversion copy expert and monetization coach Tracie Patterson. In this live group call, she’ll review your work and answer your pressing copy questions.
Week 3
Wednesday 9am: B-You Collective group coaching call on zoom to ask questions, get feedback, brainstorm ideas and collaborate with the collective
Thursday 9am: Kajabi support Q+A Call - make the most of Sue’s ninja Kajabi skills and get personal help with Kajabi, right in your own account if needed
Week 4
Friday 10am: Copy review - there’s a lot that goes into attracting people to your digital products. And a lot of the attraction is done with sales messaging - copywriting. B-You has you covered with monthly reviews of your sales pages, email sequences, and more with our resident conversion copy expert and monetization coach Tracie Patterson. In this live group call, she’ll review your work and answer your pressing copy questions.
Friday 6am: Want to get shit done with friends? Join Gina, B-You’s community manager for a #GSD session on zoom pomodoro style
Every Friday you’re invited to schedule #focusfriday GSD sessions on Focusmate and as a member of the Unicorn Advisory group, you’ll get preferentially paired with another Unicorn. You could even find a friend in the collective and set up a regular time to GSD with Focusmate!
Plus each month you’ll receive focused Quests walking you through each Kajabi tech step for a different sales or business building process. Like creating a quiz, setting up an evergreen webinar, or waitlist page.
B-You Collective is a high touch, personalised program, that gives you the kind of support you can’t get from a program with hundreds or thousands of others
It’s the little bit of unicorn magic that makes this program next level!
You’ll have personal mentoring and feedback from Sue focused around your goals, to keep you on track and so know you’re doing the right thing.
Sounds like exactly what I need!Think of the possibilities in your immersive year of business building support:
Upon signing up to B-You Collective, you’ll get instant access to our entire digital product and tech training resources, so you can hit the ground running! Your B-You library includes:
B-You Academy - This is your peek behind the digital product curtain. Discover the fundamentals and principles to build a rock-solid digital product online business. Like a digital product MBA, this self-paced comprehensive 12 module course walks you through everything from business planning to audience growth.. product creation to affiliate marketing and so much more.
Kajabi training resources and templates - so you can plug and play, and spend your time creating and delivering for students instead of pulling your hair out on the back end of your business.
The Unicorn Advisory mini course + workshop library - this is your place to go for quick SOS business help. As you work through the core material and create your digital product, deeper questions are bound to come up. This is your place to drop in, get the answers you need and implement it into your business. The library covers pricing, SEO, lesson creation/editing, email marketing and more
30 Days to 1k - Let’s get your idea to market! This challenge is your complete guide to creating and selling your first digital product so you can begin to see revenue while building the foundations of your business.
Cash in With Kajabi - the challenge that takes you step by step how to create your own 5 day challenge in Kajabi. Challenges are one of the most popular ways to run a successful launch, and you’ll be guided through the process.
Thank you for your training Sue. It’s really useful and high value! I’ve been through a lot of the big programmes – Marie, Amy, Stu, James and it’s tempting to say I know this already. But I've still found great value in seeing your interpretation of it all! And, despite being with Kajabi for 18 months and having set up my signature course, I’m still learning new stuff in your bonus lesson.
Loving what you see, but know you need deeper coaching and more accountability?
B-You Collective VIP gives you all of B-You Collective PLUS so much personal attention you’ll think of me as your business bestie 🤩
You'll have your own personal digital product strategist on tap, for an entire year!
Perks exclusive to B-You Collective VIP’s:
12 x 1:1 strategy/Kajabi support sessions with Sue to ensure your Kajabi is optimised, tech overwhelm is eliminated and your digital products are set up for maximum success.
Unlimited Voxer access to Sue for 12 months for your SOS calls, feedback, brainstorming and importantly confetti gifs for celebrations
Access to our entire Kajabi template library (over 200 pages!) so you have consistent looking, on point, fillable templates for your sales pages, program pages, and entire website
2 x 90 minute business planning sessions with Sue in month 1 and month 6 to create a success plan and strategise your launches
Weekly accountability check-ins for 12 months to keep your success plan on track
A personalized 1:1 sales page audit from conversion copy expert and monetization coach Tracie Patterson
12 months access to Unicorn Funnel Magic - our own powerful funnel planning software so you can plan and simulate sales funnels and different scenarios, no more guesswork!
And if you’re busting to get moving and want to get your Kajabi set up like yesterday, pay in full and get a #GSD day with Sue worth $1997 included with your package
"Learning is one thing, but implementing everything and acting on it, is a whole other journey"
That’s why we created Unicorn Quests. Step by step guides to the most common tech setups for digital product creators in Kajabi
Each one gives you a step by step outline on exactly what to do - including a ClickUp project plan to drop straight into your own system along with detailed step by step Kajabi tech tutorials.
Unicorn Quests are available on-demand when you need them for your business. Like a GSD for your to-do list
Quests don’t need to be completed in any particular order. And you don’t need to do them all!
Just pick the quest most relevant to your business right now and implement it.
Each month, quests will be added to your student portal such as:
- Setting up a waitlist
- Optimising your Kajabi blog
- Creating Kajabi coaching programs and offers
- Running a 3 or 5 day challenge launch
- Beta/founding members launch
- Funnel planning
- Setting up a quiz
- Short + Sweet email launches
- Evergreen webinar funnel
- Evergreen email funnel
- Crafting your own affiliate program
- Optimising for SEO
- Business planning
- Goal setting
- Launch debrief
- Six-week smash planning
- Email list scrub
- Creating a Kajabi store page
- Simple workshops
- And MORE
From starting to scaling, Unicorn Quests cover core to top-level strategies, for all the stages of your digital business
Setting you up for success is a B-You priority and these bonuses were created just for that 🤩
Workshops Library
Things change fast in this online world, so we'll be regularly bringing you new strategies and ideas with bonus digital marketing workshops + mini courses.
Absolute Kajabi Template Pack
Get the designer look for your Kajabi site. Choose from 12 different design themes, you can update fonts and colours to make the site your own. You’ll get 16 landing page designs, matching website area and product template, so everything is cohesive and on-brand.
B-You VIP’s get access to the Infinity Template membership worth $1497, which includes EVERY template in our Kajabi template shop so you can pick and choose any template you like.
ADvisory Facebook Ads Training Program
Want to run Facebook Ads but have been wandering around in circles wondering where to go for trusted, proven advice?
Well, say goodbye to out of date videos on Youtube and asking for help in Facebook groups with regurgitated answers from people who don’t even know what a Pixel is.
We’ve partnered with Social Charlie to bring you ADvisory, the Facebook Ad Training program specifically designed for Coaches, Course Creators and Service Providers.
With checklists, workbooks, spreadsheets and strategies that Ad Managers drool over, it’s all here for you to take control of your Facebook Ads and grow your business with profitable Campaigns.
Unicorn Business Lounge Community
Creating an online business can be a lonely endeavour, but not with Unicorn Business Lounge as your new home for meeting others who are doing the same as you! Get support and accountability from #teamunicorn as well, we’re in the community every day helping B-You members.
Funnel Map Library
Once you’ve moved past the basics and want to scale, you might wonder how to set up a funnel or map it out for yourself. We’ve got a library of funnel maps you can use for inspiration and ensure you cover off all steps.
B-You Collective VIP’s get access to not just the library, but the Unicorn Funnel Magic software which allows you to plan and simulate your funnel to estimate your income/expenses and play around with pricing to see the impacts (BEFORE you make anything)
Email Swipe Library
We’ve curated this collection of hundreds of emails from some of the best in the business, to give you inspiration and help you work out what to put in your emails.
Website Page Library
Scroll through our website swipe library! This collection of hundreds of the BEST sales pages, checkouts and website pages we’ve seen will inspire you to create magic with your pages.
The total value of the B-You Collective program, plus coaching, mentoring and bonuses is $22,660
Coaching + Mentoring can be the ignition switch that takes you from floundering in the shallow pools of google university, to gracefully diving into the deep end.
However, it normally takes a significant investment, which can be challenging when you’re starting out..
Many other coaching programs are $5k, $8k or much more plus for the level of support we’re offering inside B-You Collective - and sometimes you’ll only get help for a few months.
Our goal here at The Unicorn Advisory is to help as many creators as possible, which means keeping B-You Collective as accessible as possible.
Your investment to Join B-You Collective, so you can Build The Business of YOU
Want B-You Collective but know you need to up-level the coaching and accountability?
> > Get Personal on call VIP 1:1 Support from Sue with VIP< <
What if you turned that amazing idea you’ve got into an online course, membership or workshop?
Using what you’ll learn in B-You Collective, creating just ONE digital program and launching just once will likely cover the cost of this program…
If you sell it for just $97 to 21 people you’ve made over $2k!
If you sell it for $197 to 11 people and you’ve made over $2k
And if you sell a program for $997... 2 people buy and that’s $2k!
And seriously that is just the beginning! We’ll be encouraging you to launch multiple times!
Imagine if you did that every quarter!
Or what would happen if you created + launch multiple digital products!
Think of what’s possible when you create digital products you can sell over and over again!
Inside B-You Collective, you’ll not just learn the hows and have all the resources you need, but you’ll also have a coach and Unicorn team by your side for a full 12 months helping you to make it happen.
This program isn’t one of those courses with thousands of people where you’re lost in the crowd.
B-You Collective is designed to be intimate and friendly, so you get the support you need.
After all, it’s about creating YOUR unicorn business, the business that suits you.
😀
We found Sue when we needed help developing our Kajabi site. I was instantly impressed with her knowledge of kajabi, but even more, I was impressed with her knowlegde of marketing principles and trends behind how to make your business successful. It immediately put me at ease that we were in the right place.
Kelly
Five reasons why you’ll LOVE B-YOU
You’ll have access to a comprehensive digital marketing library which covers your complete business building process. Many programs just cover one product or marketing strategy, but you’re getting an entire ecosystem of business building knowledge as well as 12 months support. Having strong foundations in place, will enable your digital business to flourish and scale in the years to come!
You’ll be surrounded and supported by Sue and the Unicorn team who are committed to your success and will make sure you always know your next steps. No more going it alone and wondering if you’re doing it right.. we’re here to help you make it happen!
The 12 month high impact group program is deliberately kept small, so you won’t be lost in a sea of thousands of other business owners. This is a high touch program designed to help you move forward with confidence, so you can make comfy pants and working from home, earning loads from doing what you love most, your new reality!
Say goodbye to tech overwhelm. We show you step by step how to set up your digital home with the all in one platform Kajabi. We’ll even load an entire template collection into your account so you’ll have a designer site and student portal to wow your members and clients.. No more tech headaches and time wasted trying to figure things out on your own. And no need to pay thousands for a designer Kajabi site - you’ll be able to easily do it yourself.
We're going to have fun together! You'll be learning and implementing a LOT, so we love to impart fun and unicorn lightness along the way 🦄✨ Our beautiful community loves to laugh and cheer each other on - not to mention celebrating your wins with Sue’s pom poms!
The B-You Collective
14-Day Money-Back Guarantee
We believe B-You Collective is the best way to help you take action and make your digital product dreams a reality to grow and scale your digital business, so we back it with a full 14-day happiness guarantee.
If you’re on the fence, wondering if this is what you need or if it’s right for you, that is 100% understandable. Investing in yourself and committing to 12 months of coaching can feel a little daunting.
We believe B-You Collective is your secret weapon to creating the digital product business of your dreams and an exceptional investment in your life and business. Not to mention it being a program packed with value!
As such, we’re happy to give you a full 14 days to check everything out, come to the coaching sessions, go through the on-demand training and make sure it’s a great investment for you.
If you decide within the first 14 days, B-You isn’t going to give you the value you expected we’ll give you a full refund. No hoops or drama.
Join B-You Now
Wondering if B-You is the right fit for you?
You may find your answers in the FAQ below or you can book an exploration call and we can talk through it together
Book A ChatWe want you to feel 100% confident in your decision to join B-You and sometimes talking with the person you’ll be working with for the next 12 months can help you to make an empowered yes/no decision.
I invite you to book a zoom coffee chat so we can talk more about your goals and dreams, so I can advise if B-You is right for you (and I will tell you if this isn’t what you need right now!)
If you’re the kind of person who is ready to start taking action TODAY and you’re already confident B-You is the best next step to power up your business you can join right away and get instant access to the on demand training library.
Frequently Ask Questions
Is this a coaching program or course or membership?
Is this for me? I’ve created my first course but it didn’t sell as well as I hoped?
I don’t have a course or a membership yet, just a vague idea for one, will B-You help me work out what to do?
I don’t have a business yet, is this for me?
I want to create multiple courses and a coaching program, will this help me do that?
I’m already making 6 figures from my programs and courses, will this be helpful for me?
Will I get 1:1 personal help in B-You?
Looking for even more support?
Do you guarantee my success?
What if I join and find it’s not really for me?
How much time do I need to spend each week?
How do I access the content?
When are the coaching sessions?
Do I need to use Kajabi to join B-You?
What happens after 12 months?
Will you join me?
I'm so excited to bring you B-You Collective and I created this program to give you the best chance of making your digital product business the incredible success it deserves to be.
After working with hundreds of course and membership creators and releasing many digital products of my own, I know how hard it can be to get the courage to put yourself out there, and sell a business of YOU.
I also know the INCREDIBLE sense of pride and joy you feel when you push past the fear and do it anyway.
Having someone on your team who knows this online world inside and out, to be your cheerleader through the amazing and the challenging is what makes this program special and different.
I can't wait to see you inside!
Sue x
"Sue helped my business immensely. She walked me through what I was able to do, instructed me in how to make the changes I need to make, and have great insight into things I could add to optimize my conversions."
Dr. Danielle Jenkins
MamaThriveVillage.com
"Sue helped me gain greater clarity around what i needed to do to set up my online course & program. I am truly grateful for her help, as I don't know what I would have done if i had not found her... if you feel stuck, need guidance and clarity around setting up programs and courses Sue is who you want to support you through it"
Michaela Sparrow
TheLongevityRemedy.com
"Sue really helped me with her very practical and clear instructions ... Sue also gave me some very sound business advice... her down-to-earth, friendly and generous manner combined with her technical know-how is a winning combination!"
Kam Mei Chak
Kammeichak.com
Your investment to Join B-You Collective, so you can Build The Business of YOU
