Want to make your dream business a spectacular success?
Business 101... Literally, is your complete playbook to starting + running a thriving online business.
Would you like to feel completely confident with your new business?
With a step by step program to walk you through each stage of getting your business up and running, so you can bring your dream business to life?
(Oh, and without all the complicated jargon + business school speak please!)
"Thank you so much for this incredible tool that has allowed me to really understand the dynamics of starting my own business. I found the templates and easy to follow information invaluable and would recommend this course to anyone who wants to feel like they have a real roadmap to personal success."
Ashley M
Does this sound like you?
You've just started a business, but feeling really overwhelmed and lost about what to do next?
You have an awesome idea you want to turn into a business, but you're not quite sure how to do that?
You want to quit your crappy job for good and make your business your 9-5 so you can fit work around your life?
Yep, that's me 🙋 Help!
Finding the right help when starting a business can be hard!
There is a wealth of information out there - probably too much information! With all the blogs... and youtube... and facebook groups... oh and that lady at the coffee shop and your mum's friend! All with ideas and an opinion on what you should do. They mean well, but you're not sure its the help you need.
"Business 101 has been so useful while starting up and running my business. It has helped me break down areas of my business and how I can approach them in a more strategic manner, made clear some of the terminology that previously had me confused, and ultimately answered a lot of underlying questions. For example, I knew that I had to identify and analyze my customer but I wasn't sure how to approach it. Thanks to Business 101, I now have the tools to complete an in-depth analysis. I gained a sense of direction in my business and I'm so grateful this course exists. I would recommend this course to anyone starting out or feeling a little lost in their start-up"
Renee P
The thing is, you don’t need (or even want) to grow an international mega corporation.
You just want to be able to set up and run your small business
The business that gives you butterflies when you think about it
And you want to sell enough to support you and your family and have some fun doing it.
The icing on the cake would be saying goodbye to your boss forever.😎
You’ve got an amazing idea and a heart full of passion - people set up businesses every day. You should be able to do it too
And you can..
You just need a little help.
This is where Business 101... Literally Comes in
It’s totally understandable for you to be feeling a little overwhelmed and unsure at the start of your business journey because:
✭You’ve never run a business before, so you don’t know what you don’t know.
✭You think you’ve got an OK idea of what to do, but you’re scared something you’ve never even thought of could screw it all up..
✭You could probably work it all out on your own but it would take 10 times longer and there is the risk you STILL might miss something...
✭You don’t want to make mistakes and face the shame of failure and an empty bank account...
If someone could just guide you through it..
Give you a bit of structure and tell you what you need to do
So you had the confidence you were doing it right...
THAT would make ALL the difference 😊
"The bite sized pieces of information has been fantastic! I am a single mum trying to get a start up going, so moments like cooking I can use to listen to a piece of information. It also gives me time to process what I’ve learnt and reflect on how it affects me and where I am at!"
Nicole M
You already know that a step by step guide would help you feel more confident to take the next steps, but maybe you didn’t know that Business 101.. Literally, will also:
let you work out if this little venture will even be profitable, cos ya know - even if you’re not “doing it for the money” - it feels damn good getting those sales. Gotta love the ka-ching.
teach you how to be most effective on social media so you’re not getting sucked into the social vortex and wasting your time chasing likes
give you a treasure chest of low cost marketing ideas to get customers and clients banging down the doors
help you discover a heap of FREE software tools that have you running things like a well-oiled machine
give you a trusted resource guide - like a faithful little black book that you can refer to again and again - helping you to feel like you have a bit of a security blanket when you need it
and give you the confidence to talk business, understand all the lingo and play jargon wars with the best of them
Becoming a self-assured, successful business owner is totally within reach!
"Six months after launching my business, I still had a nagging feeling that something wasn't right. Couldn't put my finger on it, but just knew something was missing. Having no prior business experience I don't know how I knew this, or how I was going to fix it, but I just knew it. Sue recognised instantly that I needed to change to engage and convert customers and explained it in such a way that made perfect sense. She breaks it down into little pieces so it’s not overwhelming. Her business knowledge is amazing! Working with her makes me excited about the future"
Maree G
Now, you may be wondering...
Who is this amazing unicorn who will help you guide you step by step to amazing business success? 🦄
Meet your teacher
Sue McLachlan, founder of the Unicorn Advisory, has been in business for over 20 years.
She founded a $3 million dollar business that started as a hobby in her loungeroom and went on to become an award winning multi national company, with products stocked in over 30 countries.
Sue is now a small business mentor and online business advisor and self professed total marketing nerd.
Business 101... Literally
The ultimate guide to starting + running an online business, that gives you a solid grounding in business fundamentals in a simple and easy to understand way.
Business 101.. Literally is packed with information that takes you through creating and running a business step by step.. with 101 video lessons (11 hours of content!) to guide you all the way.
If you're struggling with:
❌ Not getting the sales you expected, and unsure what to do now
🤷 Wondering if you website could be better, but not sure how to change it
🤔 Trying to understanding the foundations of running a business and worrying you are missing a key step or something important that could derail everything
💻 Not knowing which software options, website platform, tool, trick and hack you actually need (and getting crazy confused by it all!)
📝 Not having a clear structure or guide to help make your business the success you know it can be...
Don't worry! Business 101... Literally will take your struggles away.
"It has given me the best understanding of how to start and run a business with all the ins and outs. You have also given me that drive again to keep pushing my business venture. I actually don’t want the course to end. I love sitting down listening and hanging on to everything word you say. The course is easy to follow, you are easy to understand and the content is beyond any course I have been looking to complete. Your knowledge is incredible"
Brooke P
Business 101… Literally was built from the ground up, after Unicorn Advisory founder Sue McLachlan kept getting frustrated seeing so many business courses that were a lot more fluff than substance.
She wanted to create a course that covers the fundamentals, the basics of what will help businesses succeed, rather than falling into the trap of failure.
Only 10% of businesses make it past the first two years and Business 101... Literally was designed, so you can put the framework in place, to make your business one of the success stories.
A spectacular success story in fact.
Business 101... Literally covers things that help you build a business with a rock solid foundation and will have you saying goodbye to your boss for good and clinking your champagne glass in glee to celebrate that you made it.
Start with Business 101... Literally TODAY
Pay six installments of $79 OR go with the best value option to pay in full and save! All prices are in AUD (inc GST) PLUS get a free upgrade to the updated version of Business 101... Literally coming out in a few weeks!
Six Monthly Payments of
$79
PER MONTH
Budget friendly easy pay option
Get started today
Immediate access
FREE Upgrade
101 Video Lessons
8 Templates
30 Day Money Back Guarantee
Full Payment Today
$399
SAVE $75
Best Value
Get started today
Immediate access
FREE Upgrade
101 Video Lessons
8 Templates
30 Day Money Back Guarantee
With the course, you get 12 modules and over 11 hours of video content - 101 lessons
MODULE 1
Establishing your business - all the things you need to do to get started
Choosing a name
blah
blah
blah
MODULE 2
Creating a simple business plan you'll actually use!
Point of difference, avatar, marketing, swot
blah
blah
blah
MODULE 3
Nailing your brand personality
Find out how to make your business stand out with a unique look and logo
blab
blah
bkah
MODULE 4
Creating a website you'll love.
look at the different website options, copywriting, SEO, google analytics and all that fun stuff
blah
blah
blah
MODULE 5
Introduction to marketing
This is your marketing 101 - Marketing plans, sales funnels, customer life cycles
blah
blah
blah
MODULE 6
Get Your Socials Sorted
All things social - organic traffic, pros and cons of different platforms
how to get more followers
how to automate your social media
getting someone to do it for you
MODULE 7
Paid Advertising
PPC, CPC and all those scary terms - this is paid advertising 101 - with a focus on social platforms and search advertising
We’ll show you why investing in your business through paid traffic can be a good idea.
MODULE 8
The Wonderful World of Email Marketing
Set your business up for long term success with the marketing strategy you have the most control over - your list.
You'll learn how to build your list, best software and how to make it work well for you.
MODULE 9
Selling Your Products Online
Some helpful info for product sellers - inventory management, logistics, wholesaling and other channels you may not have considered to sell your products.
MODULE 10
Other ways to marketing your business
Social media isn't the be all and end all - here are other ways to market your business
blah
blah
blah
MODULE 11
Delighting your customers
You've worked hard to get your customers, but it doesn't end there. Delighting your customers and providing an awesome experience for them can set your business apart! You'll learn how not just how to delight them, but also what to do when things don't go so well.
MODULE 12
Making Sh*t Happen - Bringing it All Together
This is the operational stuff that is important - keeping your documents safe - online and offline, productivity, effectively working from home, policies, growing your team and more.
BONUSES
Templates + Spreadsheets
In addition to the in depth video training, you'll get templates for creating a business plan, SWOT analysis, marketing plan, breakeven analysis, profitability analysis, customer avatar creation and more.
"Business 101 has been an absolute wealth of information! It has provided me with a very useful foundation for understanding the basics of starting up my business, and well supported with templates & resources. It is also easy to navigate & Sue provides information that is easily digested. This course exceeded my expectations"
Cinthya W
Frequently Asked Questions
Business 101... Literally starts as soon as you enrol. All lessons are available immediately.
It is completely self-paced, so it is up to you how long it takes - whether you take the relaxed path of a module a week, or knock it all out in a weekend (which I don't recommend unless you have a big stash of redbull - as there is over 11 hours of video content plus worksheets!)
BONUS: When you enrol in Business 101... Literally today, you'll get access to the current version of the course and when the new course launches in a few weeks, you'll get a FREE upgrade!
There are 101 lessons (and a couple of bonus lessons!)
This course isn't a fluffy number you'll knock out in a few hours, this is a complete step by step playbook to not just starting, but also running your business.
You'll get access to all lessons immediately and you can go for choose your own adventure style and pick what you need or go through start to finish, step by step.
The course content has been designed and written for people new to business and just starting out.
If you've been in business for less than a year, you'll find this incredibly helpful.
Help you? This was made for you. Everything is broken down step by step - cutting through the jargon and biz speak, so that you can understand and implement. It will be beside you like a trusted friend who know business inside and out.
I’m so confident Business 101... literally is going make a huge impact in your business, you get 30 days to experience just how much value this packs in.
If you don’t feel like this course was worth it and you’ve completed more than 75% of it, just send me an email within the 30 day period and I’ll refund you in full, right away. Yep, that is a 100% money back guarantee
That is a 100% yes. In fact the course is being update right at this moment, with an entire new version coming out in a few weeks.
And yes to updates - when you enrol in Business 101... Literally, you get FREE updates for the life of the course, no matter how many updates or upgrades the course gets.
We are committed to ensuring the course has the most recent and up to date information, so rest assured, updates will be a constant.
Each lesson has a comment section where you can ask any questions you like - these will be answered generally within 24-48 hours.
Additional paid help/private mentoring is available if you need more than a question answered.
All prices are in AUD including GST.
BTW If you're buying in USD - you've got an Easter Egg on your hands - with the current crazy exchange rate - it is insanely cheap for you (as of today $1 AUD was $0.68 USD) take advantage of this and enrol now while the rates are at a record low! I was in the US in 2013 and the rate then was $1 AUD to $1.08 USD - so it won't always be this good!
Try with Confidence - You Get a 30 Day Money Back Guarantee
We are so confident that you are going to love Business 101.. Literally that we are giving you 30 days, risk-free! That’s right, you can try it out for 30 days and if doesn’t exceed your expectations for any reason, simply email us and we will send you a refund.
Start with Business 101... Literally TODAY
Pay six installments of $79 OR go with the best value option to pay in full and save! All prices are in AUD (inc GST)
Six Monthly Payments of
$79
PER MONTH
Budget friendly easy pay option
Get started today
Immediate access
FREE Upgrade
101 Video Lessons
8 Templates
30 Day Money Back Guarantee
Full Payment Today
$395
SAVE $74
Best Value
Get started today
Immediate access
FREE Upgrade
101 Video Lessons
8 Templates
30 Day Money Back Guarantee
PLEASE NOTE: A completely updated version of Business 101 Literally is in production right now and if you enroll at the current price, you'll be upgraded to the new version for FREE!
Every lesson is being updated and the price will be going up to $699 when the new version comes out in a few weeks, so enrolling now is a smart move.
Don't delay or you'll miss out on this never to be repeated pricing!
Are you still undecided?
It's time ⏰
✔️ Time to make a commitment to make this year YOUR year.
✔️ Time to get your business thriving, running right, so you can see the success you've dreamed of.
✔️ Time to silence all the doubters and show them you've got what it takes!
You don't want to make mistakes or let your business fail, because you didn't decide to learn how to do it properly.
You've got all you need right here at your fingertips and you can get started today for just $79!
Business 101... Literally
is your step by step playbook to success.
Take the first step today - future you thanks for you it!
If you’re ready to make your business spectacularly successful, I can’t wait to welcome you into Business 101… Literally.
I’m so excited to see where your business will grow and I will be there with you every step of the way.
Sue x
