The 2026 Experiment

When everything feels uncertain, experimenting becomes the safest way to move forward.

👋 Hey. If your brain has been doing that thing where it spins on the same ideas and makes everything feel way harder than it should, you’re not alone.

A lot of people I’ve been talking to feel the same mix of uncertainty, pressure, and feeling stuck even though they’re not new at this. It’s been a strange year online. Confusing. Contradictory. Heavy in a way that’s hard to explain.

The 2026 Experiment is my way of answering that. It is a year-long look at how different online business ideas actually play out, shared in a way that helps you feel clearer and more confident about what to try next in your own business.

If you’ve been craving a bit of clarity and some space to breathe, this might feel like the right place to land for a while.

Sounds Like What I Need!

A Quick Story About Why This Exists

At the end of 2024 I cleared a huge amount of space in my business. I genuinely thought 2025 would be the year where I rebuilt things in a calmer, more spacious way after burning myself out.

Instead, I froze.

Not because I didn’t have ideas. I had too many.

I built three fully formed high-ticket offers and launched none of them.
I closed my membership, regretted it and started a new one.
I ran workshops.
I hosted a two month interview series with the Kajabi team.
I worked with clients.
I wrote plans, scrapped plans, and wrote new plans all over again.

It looked like movement, but it was more like when you pull everything out of your cupboards to reorganise, and then life happens and the entire contents stay on the floor.

Months go by, you’re still stepping around the mess, and it starts to feel like maybe this is just how the room is now...

That was my whole year.

Surrounded by possibilities and somehow more stuck than ever 🫤

😥 I kept putting pressure on whatever came next to be the perfect right thing. And the longer it didn’t happen, the more pressure I put on myself.

I kept thinking I should be able to do this. I’ve done it so many times before. I help other people with this every day. What on earth was keeping me stuck now.

By November I hit the point where I sat myself down for what I called, only half joking, an emergency crisis self summit. I decided I was not ending another year with the icky energy of “wow, that year sucked”.

So I opened a blank page and started throwing ideas at it.

🤔 What if I (actually properly this time) tested ads.

🤔 What if I tried completely different program formats.

🤔 What if I could create a high ticket offer I was excited to sell?

🤔 or what if I just gave up, burned it all down and retired early to a super simple life??

Then a different thought landed. Not louder. Not more exciting. Just clearer than the others.

What if I stopped trying to find the perfect thing and made 2026 the year where I take all the pressure off and experiment with everything instead?

And for the first time all year, something clicked.

Not a soft gentle click, but a clear “wait, why does it suddenly feel like a huge weight just lifted” kind of click.

It felt like finding my motivation hiding under a pile of mental clutter.

“Oh, there you are, Mojo. I’ve been looking for you.”

The moment I stopped trying to find the perfect thing and decided to experiment instead, everything felt lighter. Not magically fixed, but like a pressure valve had finally released.

And the more I sat with that feeling, the more I realised this is where so many people get stuck. Not because they don’t know enough, but because it feels risky to try things without knowing how they’ll turn out.

And if something doesn’t work, it’s easy to spiral into “what if I just ruined everything?”

That’s why experimenting helps. It gives you room to move without needing everything to be certain first, which is spectacularly freeing.

When you see someone else try things in real time, it does something unexpected.

👉 It makes your own decisions feel lighter.

👉 You stop carrying the pressure to get everything right on the first go.

👉 You feel more willing to try something, adjust it, finish it, without that constant sense of “this has to work.”

When you see someone else move through uncertainty, your own uncertainty feels less personal:

✋

You stop treating every decision like a test you can fail.

✋

You stop bracing for mistakes.

✋

You don’t need the perfect plan to start moving again.

✋

You start noticing how much easier it feels to explore your own ideas when you’re not doing it all in your head.

And that’s where the experiments begin. 🤓

👩‍💻

Here’s What You’ll Be Watching Unfold Next Year

Throughout 2026, I’ll be running a series of intentional experiments across different parts of my business. You’ll get to see the decisions, the pivots, the “oh wow that worked” moments and the “okay that definitely didn’t” ones too.

These aren’t polished success stories or tidy case studies. They’re the real, in-progress tests that show the full picture of what actually happens behind the scenes.

Get the full behind-the-scenes view

What I'm starting with:

Experiment 01: Is the classic webinar-to-course launch still worth doing?

The online space has been arguing about this for years. Every time I open my inbox or scroll anywhere, someone is declaring that webinars are dead, courses are dead, evergreen is dead, or live launching is dead. And half the time, the next person says the exact opposite.

It’s confusing, especially if you’re trying to make good decisions without burning yourself out chasing the latest “truth.”

So instead of guessing, I’m running the biggest experiment of my year: testing one course in different formats and comparing what actually works now.

Across 2026, I’ll be testing:

The Course format

✅ a self-study version versus a live version with support

✅ plus an optional upgrade path from self-study to support

The Launch format

✅ a full live launch with a live webinar versus an evergreen version that leads to the self-study course with a recorded webinar

✅ and using the live launches to promote support upgrades

I Want To Answer Questions Like:

✅ which version actually converts better?

✅ does live support make a meaningful difference?

✅ does evergreen still work?

✅ what’s more profitable, sustainable, or enjoyable?

✅ what surprises me (for better or worse) along the way?

If you’ve launched a course before, or you’ve been putting it off because you don’t know what works anymore, this one will be especially interesting to follow.

Experiment 02: Can AI-supported blogging finally get me out of perfectionism mode?

I have a lot I want to share, but blogging often feels like a slog. Every time I try to write a post, it turns into a months-long project because I overthink and overwork every paragraph. And on top of that, I’ve accumulated more than a hundred half-written drafts still waiting to get over the finish line.

So this experiment is about removing myself from the bottleneck. I’ve already trained my custom GPT with my voice and style, so now the plan is to have it create full draft posts, and then my VA will do light edits and publish them without me rewriting the whole thing from scratch.

Here’s what I’m exploring:

✅ can AI-supported posts actually get me publishing consistently?

✅ will “good enough” content perform better than the perfect posts I never finish?

✅ does regular publishing help revive my completely flat-lined traffic?

✅ will this support my evergreen funnels more effectively?

✅ do these posts bring in leads or new audience?

✅ and the big one: can I emotionally tolerate letting posts go out into the world without polishing them for months?

There’s a real chance I’ll find this uncomfortable.

There’s also a real chance I’ll wish I’d done it years ago.

Either way, we’ll see what happens.

Experiment 03: Can I take a full month off my business?

As a gold star member of the type A workaholic club, my “breaks” usually aren’t the rejuvenating downtime I envisage.

The week before is often a frantic 18 hour day scramble to finish everything, so I start the time away exhausted. And even when I fully intend to switch off, my brain stays in work mode and I still manage to squeeze in little jobs, which drives my family absolutely nuts.

The only times I’ve ever taken proper extended time off were when health issues forced it, and nothing was set up properly, so the whole thing was stressful and guilt-heavy instead of restful.

So in 2026, I’m doing something that’s been on my bucket list for years and actually requires me to step away properly. I’m walking the Camino in Spain for a full month with no laptop and a completely unplugged calendar.

Here’s what I’m testing in this experiment:

✅ what needs to be in place before I disappear for a month?

✅ do I schedule content ahead of time or simply let things go quiet?

✅ what stops working and what works better than expected?

✅ do sales keep coming in?

✅ is it creatively rejuvenating or creatively confronting?

✅ how long does it take to get back into things afterwards?

✅ will anyone be annoyed?

✅ will I stress the whole time?

✅ can I actually take a real break without guilt creeping in?

Experiment 00: The meta experiment hiding in plain sight

And honestly… this whole thing is a meta experiment.

I’ve never created anything like this before, so part of the experiment is simply seeing if this format works. Will people follow along? Will the community feel alive? Will it be something worth doing again? I’m figuring that out as we go.

And you’ll get to see that part happening in real time too, if you join in December.

See every decision, win, flop, and surprise

The magic of seeing the process as it actually happens.

The helpful part of this space isn’t just the experiments themselves, it’s being able to see how things unfold without all the polish and hindsight.

You get to see the decisions, the tweaks, the surprises, and the honest “well, that didn’t go how I thought it would” moments, without needing to recreate any of it.

And this isn’t a program with a method to follow or lessons to keep up with.

❌ It’s not coaching.

❌ It’s not a blueprint.

❌ And there’s nothing to fall behind on.

It’s simply a place to observe real work in motion and take what’s useful for you.

If you want to chat in the community, ask questions, or share your own experiments, you can.

If you’d rather quietly watch from the sidelines and check in when it feels right, that’s completely fine too.

And if you only want the debriefs and insights, that works perfectly.

There’s no pressure to participate in any particular way. You get to engage at whatever level supports you.

👀

What You’ll Get Access To Inside The 2026 Experiment

Where you can follow each experiment as it starts, including the why behind it, the approach I’m taking, and updates as things unfold.

Breaking down the data to see what worked, what didn’t, what surprised me, what I’d change next time, and what I’d never repeat again.

With every experiment debrief available in audio form, so you can listen on the go in whatever way fits into your life.

Dear diary style posts from me as each experiment progresses, so you can ask questions as you follow along.

A dedicated area where you can share what you’re testing (if you want to) and see what others are testing too.

Early Access Is Open Now

The first experiment is rather meta, with me creating The 2026 Experiment itself, so the doors are open while I’m putting everything together. It’s a fun time to wander in early and get the why behind my thinking. And half price is definitely a win in this economy.

December

$99

Get Early Access

After January 1st

$199

Full Price

Your access continues until December 31, 2026 no matter when you join.

Everyone gets the full year of experiments, all the debriefs, and the private podcast feed, no matter when you join.

The only real difference is where the community is up to when you arrive.

🧪 Want to experiment, together?

If you’re tired of second-guessing yourself.

If you’re craving a calmer, more honest way to grow your business.

If you want the honest moments instead of polished recaps.

And if you’d like to feel less alone and more supported as you navigate your own decisions…

You’re invited to join The 2026 Experiment. 😃

I’ll be trying things, sharing what happens, and taking you with me through the lessons, surprises, wins, and the unexpected moments. You’ll be able to use whatever’s helpful to shape your own way forward, without pressure or comparison.

If this feels like the kind of energy you want around you next year, I’d love you to join me inside The 2026 Experiment.

Be Part Of It